Jamal came from the capital of Morocco, Rabat, he spent most of his youth in Europe.

His family had a Moroccan restaurant in Montpellier, France. He worked in this restaurant with his parents for 5 years. He then moved to Australia and continued his studies in hospitality. He and his wife decided to open a Moroccan restaurant in Adelaide, named after the family restaurant in France, Le Riad.

Since its early days as a small family run restaurant, Le Riad has recently expanded and now stretches across TWO levels. The new addition is inspired by the classic film Casablanca and boasts a café, bar and restaurant. Everything served at Le Riad is cooked daily on premise using fresh ingredients.